It is with the saddest of news to have to state that Parse is shutting down. Service will continue through January 28, 2017, and the site is offering a database migration tool to MongoDB and the open-source Parse Server which you can host yourself but after 2017, the Parse service will no longer exist. The cloud database helped lots of mobile developers out there while in existence!
Goodbye, Parse. :(
http://blog.parse.com/announcements/moving-on/